Company
Practitioner-built. Anti-theater by design.
What we do: Strategy MCP is a practitioner-built 32-step marketing strategy engine - positioning, messaging, copy - sitting in the project where builders already work, with reasoning you can check at every step.
Who we serve: Freelancers, indie founders, and studio leads who can ship anything and keep freezing on who it’s for and what to say - people who refuse another course or a sales-gated strategist.
Impact: Builders stop guessing at positioning project after project, and start trusting their own marketing docs the way they trust tests and deploys.
Our story
I'm a marketer and copywriter who also develops websites and systems. Strategy MCP is the process I built for my own work - positioning, messaging, copy, the same methodology every time - and I still use and update it on every real project.
I thought about packaging it as a course. Instead, I'm expanding the circle of people I can help - offering the tool itself to everyone who needs it, not a class about it.
That's Strategy MCP. I'm Diane Pettipas, and this is built by Pettipas Marketing - a real marketing practitioner, not an AI-wrapper startup.
Goals
Prove that a practitioner-built process, running where builders already work, beats both black-box AI wrappers and sales-gated strategists - and build the tool that makes that true for every project, not just the ones with budget for a dedicated strategist.
What success looks like: for subscribers, a rate that stops apologizing, a homepage they trust, a client walkthrough they can actually explain. For Strategy MCP, retention past the first billing cycle - not signup vanity.
Vision
A future where the people building the world with AI agents have real craft and a real process behind their positioning - not another wrapper that sounds sure and means nothing.
Values & culture
Craft over shortcuts.
Showing your work over black-box magic.
If we can't explain why a decision was made, we don't ship it as a decision.
Protecting what's genuinely earned.
Reputation, client trust, real methodology.
Direct before diplomatic.
Say the uncomfortable truth first, then the reassurance.
Guide energy, not guru energy.
We know more than you about this specific thing. We're not above you.
Credentials
Strategy MCP's methodology is built on named, established disciplines - narrative-based brand messaging, outcome-driven customer research, voice-of-customer conversion copywriting, color psychology, and typography and design theory - not an opaque prompt asserting confident-sounding conclusions.
Pre-launch - no customer testimonials or case studies exist yet. This section will be filled with real subscriber outcomes once they exist, not placeholder quotes.