Company
Real strategy, running where you already build.
What we do: Strategy MCP runs real strategy - positioning, messaging, copy - directly inside the IDE where developers already work.
Who we serve: Developers who write code with an AI agent, already know research and positioning come first, and would honestly rather skip straight to building.
Impact: Developers stop guessing at positioning project after project. They get trusted as people who think, not just people who execute.
Real photo goes here
Diane Pettipas, founder
Our story
I run this exact process myself, for every client project at Pettipas Marketing - research, positioning, messaging, all of it. Not because I don't know it matters. Because it's the least fun part of the job, and even doing it professionally, I'd rather skip straight to the keyboard - and it never gives you a clean signal you've covered everything anyway, so it's the first thing that gets rushed.
I built the engine that does that thinking properly, every time, to automate my own process. I hadn't built it for anyone else. It wasn't until it existed that I realized it could save other builders the same hours and headache. That's why I built Strategy MCP - real strategy methodology, running exactly where you already build.
I'm Diane Pettipas. Strategy MCP is built by Pettipas Marketing - a real marketing practice, not an AI-wrapper startup. I built the tool I wished I'd had - now anyone doing the same kind of work can use it too.
Goals
Prove that “fast” and “thoughtful” were never a trade-off, and build the tool that makes that true for every project - not just the ones with budget for a dedicated strategist.
What success looks like: for subscribers, a rate increase they can point to a real process for, a landing page they stop rewriting, a project priced correctly the first time. For Strategy MCP, becoming the thing developers reach for by default before they touch code.
Vision
A future where the people building the world with AI agents have real craft behind their tools, not another wrapper.
Values & culture
Craft over shortcuts.
Showing your work over black-box magic.
If we can't explain why a decision was made, we don't ship it as a decision.
Protecting what's genuinely earned.
Reputation, client trust, real methodology.
Direct before diplomatic.
Say the uncomfortable truth first, then the reassurance.
Guide energy, not guru energy.
We know more than you about this specific thing. We're not above you.
Credentials
Strategy MCP's methodology is built on named, established disciplines - narrative-based brand messaging, outcome-driven customer research, voice-of-customer conversion copywriting, color psychology, and typography and design theory - not an opaque prompt asserting confident-sounding conclusions.
Pre-launch - no customer testimonials or case studies exist yet. This section will be filled with real subscriber outcomes once they exist, not placeholder quotes.